dmv

just got back from renewing my driver's licence, and getting new tags for Lane's car. this process began at 8:45 this morning and was not over until well after lunch. one of the things that i am constantly amazed at when i have to go through this process is how painstakingly slow and arduous the time seems. here we have a service that is necessary for our well being and lifestyle, but upon entry (if you can find it) one is left dreading the next time the doors of the establishment must be darkened.

remind you of anywhere??

such a great example of why the marketing and service side of church work is so important. remember- even though what we are providing is the most important something one might have, it is still up to us to make the process pleasant. after all- who wants to go to a church where there is no ad. to get you there, no nice people to let you know what's going on, or no one who can, in 30 seconds, tell you what this place is all about.

what i'm getting at is our lack of concern for the people in our communities who come to our church and have no clue what church should be like. our expectation, much like the dmv, is for those persons to walk in, know exactly how to act and what to do, and then we will welcome and serve those people.

ask yourself, "when did i last want to go to the dmv?" the same might be asked of your church.


great site for church marketing, seriously: www.churchmarketingsucks.com check it out.